Monthly Archives: May 2008

links for 2008-05-31

Updates on How Long People Will Wait for a Page to Load

Andrew King has a new post up highlighting recent research on how long people will wait for a page to load. Previously, the magic number was 10 seconds, but broadband has decreased our patience for slow sites.

A JupiterResearch survey found that 33% of broadband shoppers are unwilling to wait more than four seconds for a web page to load, whereas 43% of narrowband users will not wait more than six seconds (Akamai 2006).

and

Google found that moving from a 10-result page loading in 0.4 seconds to a 30-result page loading in 0.9 seconds decreased traffic and ad revenues by 20% (Linden 2006).

Plus a very real impact on sales:

Tests at Amazon revealed similar results: every 100 ms increase in load time of Amazon.com decreased sales by 1% (Kohavi and Longbotham 2007).

links for 2008-05-30

German Interview with Google’s Eric Schmidt

Google CEO Eric Schmidt sat down with the Frantfurter Allgemeine (FAZ.net) to discuss things mobile and social networks among other things.

On mobile:

Just take the success of the iPhone: It has the first really powerful web browser on a mobile device – and many more are still coming. Nokia has one coming, Blackberry has one and Motorola has one. They are all supposed to be released this year. By these products, the advertising gets more targeted because phones are personal. So targeted ads are possible. And that means the value of the ads will grow. The next big wave in advertising is the mobile internet.

On social networks:

MySpace did not monetize as well as we thought. We have a lot of traffic, a lot of page views, but it is harder than we thought to get our ad network to work with social networks. When you are in social network, it is not likely that you´ll buy a washing machine.

Some good stuff in there. I recommend the full article.

links for 2008-05-29

iPhone Owners Spend More Time on Phone For Things Other Than Voice

“A survey of 50,000 U.S. households conducted by iSuppli Corp. in the fourth quarter of 2007 found that iPhone users spent just 46.5% of their time on the device making calls, compared to 71.7% for the typical cell phone user. The rest of the time, they were reading and sending e-mail, browsing the Web and checking out Google Maps, among other tasks.”

Via BtoBOnline.com