An note to those attending the Web 2.0 Expo in NYC.
I was struck last night at the TechSet networking event at how much I was out of my normal element. The experience made me realize that nearly no one at this conference knows who I am. So why would anyone come to my session?
Few Bullets. Lots of Images. And a Story to Tell.
I hate boring presentations where the presenter reads off the slide. I can read that myself thank you very much.
High-level View of the Mobile Landscape
The mobile opportunity is huge, but most people, particularly Americans, are unaware of what the upcoming mobile wave. You’ll get high-level picture with data to convince your clients, coworkers or management that mobile is something your organization needs to focus on.
But with Details that You Can Act On
I’m also a developer so for those who want details and code that you can act on, there will be plenty of examples that you can implement.
Hot Topics: iPhone and the App Store
We’ll talk about the iPhone, the Mobile Web, App Store sales and how what they mean for businesses and web developers.
You Will Be Asked About This in the Next Year
No matter what business you run, you will be asked to start thinking about your mobile strategy some time in the next year if you haven’t been already. It is the next big thing, and you need to start thinking about how you’re going to prepare for it.
Even Web Developers Who Aren’t Doing Mobile Will Learn Something
A lot of the information in the presentation is information on how to build faster web sites that many web developers are not aware of. Even if you never build a mobile site, these are things you can incorporate into your current web sites.
Research and Data Unavailable Anywhere Else
I’ll be presenting the latest data from the mobile browser concurrency test that my company, Cloud Four, developed. This data isn’t available anywhere else. (Nevermind that it isn’t available elsewhere because we’ve been too busy to publish it. :-)
Guarantee that You Will Learn Something New
And if you don’t, track me down at tomorrow’s party, and I’ll buy you a drink. :-)
So there you have it. Ten great reasons to attend my session. The session details are:
By the way, when I tell you about this, you are going to think this is the dumbest thing you’ve ever heard of–because everyone who Twitters thought it was stupid too.
That’s absolutely true. Many of the most prolific people on Twitter had the same thoughts as people who look at Twitter now and think it won’t work for them. I thought it might be interesting to go back in time and see if they tweeted about their impressions.
This sparked a series of re-tweeting people’s early tweets. Some of my favorites:
There are a lot of funny early tweets to look at. But the main reason I wanted to expose this was to say to people who are new that you’re not alone in wondering whether or not Twitter will be worth it to you. The most experienced Twitter users started out with the same questions, wondering if they had anything worthwhile to say, and if anyone would bother to follow them.
So give Twitter a shot and be sure to stick with it for awhile until you find your voice. Sometimes things that are valuable aren’t apparent until you give them a try.
I’m enamored with the lines that are blurring between the desktop and the web. Adobe’s AIR application is a great example of this mixture of desktop code and web code. Now both Safari and Firefox are supporting Simple DB as a way to provide offline access to web applications and then later syncing them back to the web.
Another example of this trend is the creation of application specific browsers. This doesn’t mean you have a browser that will only run one web site. Instead, it means that if you use a web site on a regular basis, it may make sense to have that web site running in a browser that isn’t your primary browser so that it is isolated from your other browsing.
Why would it make sense to have it isolated? Say you’re a web developer who spends a lot of time using Basecamp. You have Basecamp in a tab while you’re working in another tab. If the content of one of the other tabs crashes your browser, you lose your work. In addition, you have to dig through the tabs to find the tab that matters to you.
If Basecamp were in a separate application, you could simply switch to that application and have that application isolated from your other web browsing.
Here are two programs designed to allow you to create web site specific applications quickly:
It’s been only three weeks since I got my iPhone. There are many things that I wish it did better, but despite those items, I couldn’t be happier.
The iPhone is a mobile device in the truest sense of the word. It is a joy to use. The iPhone truly lets you see what is possible with an Internet connection that is available to you 24/7 no matter where you are.
I follow the news about the iPhone not simply because I own one, but also because I believe the usage patterns of the iPhone are much more typical of what we are going to see in the future of the mobile web than if we look at the past usage of mobile devices. Trying to draw conclusions about the future of mobile devices by looking at statistics before the iPhone is like trying to draw conclusions about the future of web browsers by looking at the usage of gopher after Mosiac had been released.
Here are some recent updates on the iPhone that are of interest:
iPhone browsing marketshare closes in on .1% — This doesn’t seem like a lot, but it is amazing for only being available for five months. In addition, Windows Mobile which has several times the number of devices in the world, but only represents 66% of the browser share of the iPhone. This is the difference between the web done well on a mobile device (iPhone) and done poorly (Windows Mobile). Too often people draw conclusions from the poor implementations that people don’t really use the Internet on their mobile devices. In truth, people don’t use them because they don’t measure up.
I wrote recently about how the number of mobile devices dwarfs all other media and how this staggering this statistic is. A recent study puts the number of mobile devices at 3.3 billion, up from the previous number of 2.7 billion. That is one mobile device for half of the world’s population.
Growth is accelerating, not slowing down as many predicted
3.3 billion is the number of devices, not the number of people. Many people have more than one phone. Italy has a 140% subscriber rate. The number of people using mobile devices is 2.55 billion which means there is still room to grow.
Much like Tomi’s previous article, the real perspective comes from his comparison of the number of mobile devices (3.3 billion) to things we take for granted. For example. there are only 1.5 billion people in the world who have credit cards.
Some significant mobile updates over the past few weeks:
Verizon opens up their network — In response to Google Android and the iPhone, Verizon has promised to open their network to any device that meets their minimum compatibility guidelines. The pressure on mobile carriers to loosen their stranglehold on the industry has never been more intense.
Verizon Joins the Android Party — A little while after opening their network, they decide to join the list of carriers supporting Google’s Android OS for mobile devices
Google to bid on the 700Mhz Spectrum — “Consumers deserve more competition and innovation than they have in today’s wireless world.” If Google were to become a mobile carrier, it would completely change the mobile landscape.