Google = :CueCat? You call this news?

January 31st, 2008  |  Published in Marketing, Mobile  |  1 Comment

I had started a rant on the frustrating coverage that Google has started to include QR Codes in print advertising. CrunchGear, Read/Write Web and even one of my favorite bloggers, Joel Spolsky have jumped on a meme that Google’s inclusion of QR codes is the same as the failed :CueCat business model from the 90s.

Thankfully, the All on Mobile blog Read/Write Web’s own predictions for 2008 said highlighted used of QR codes. So one day the publication is calling QR Codes the future. A couple of weeks later, they’re ridiculing Google for using them.

Responses

  1. Swampthing says:

    February 1st, 2008 at 9:42 am (#)

    I noticed someone else tied Google to the Cue Cat the other day. You may already know this. If not, Neomedia bought the Digital Convergence IP fostered from the old Cue Cat idea. Neomedia Technologies has developed a mobile reading platform for consumers/web users. Paperclick, Qode, and now the NeoReader. This platform allows users to click on physical world objects and get instant information in one click.
    The physical world objects could be, logos, trademarks, keywords(Google’s main source of income), 1D barcodes(EAN UPC, etc,), 2D (QR, data matrix, Maxi, Aztec,), slogans, RFID, billboards, etc.

    Location based. It is all there. So, who should Google go after next?

    I would think that they want it (revenue) all for themselves.

    Why pay a licensing fee?

    It would help eliminate click fraud in the mean time.

    The Neoreader can be found at:
    http://www.neoreader.com

    It will read EAN, UPC, QR, data matrix, Aztec codes. Proprietary codes cannot be read with their reader.
    Brands can have anything interactive.

    Who will help develop the next interactive mobile mouse for consumers?

    I sure would love to walk down the street and say the “keyword” in the mobile browser and go right to a web site, get information, a schedule, etc. in one click!