A Group Is Its Own Worst Enemy

August 14th, 2007  |  Published in Community  |  1 Comment

Joel on Software points to a great article by Clay Shirky on why a Group is its Own Worst Enemy. Joel points out that that he was rediscovering something about social software that Clay had documented 4 years ago.  Similarly, I can’t believe I hadn’t found Clay’s article before.

The article captures the challenges of building online communities and the need to provide structures for those communities better than anything else I’ve read. There are a lot of articles that will describe the things you need to do to be successful in building online community, but this is the first article I’ve read that makes a compelling, rational argument for why groups of people are so likely to fail and how you can’t separate the technology from the social structure.

I can’t recommend this article enough. Great stuff for anyone trying to build community online.

Responses

  1. User First Web » Following Selena’s Lead says:

    August 16th, 2007 at 10:58 pm (#)

    […] friend Selena pointed out that we had both written about the Clay Shirky article that I referenced earlier this week. She was kind not to point out that she wrote about the article two weeks earlier. This is simply […]

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